build a stronger, smarter deadlift with the deadlift module by tom hibbert
Revolutionise your deadlift with the deadlift module. Be one of the first to sign up & save 20% before the end of November.
GET IMMEDIATE, LIFELONG ACCESS
The Deadlift Module is your complete guide to mastering every aspect of the lift. From functional anatomy to periodisation, it’s designed to help strength athletes and coaches understand, execute, and teach the deadlift at the highest level.
Why piece together advice from Instagram when you can have the full blueprint? When you join the Deadlift Module, you aren't just buying a course; you are securing a library of elite strength knowledge. Save £50 when you pay in full.
ENROLL NOW
/
START LEARNING
/
ENROLL NOW / START LEARNING /
take your DEADLIFT to the next level
Identify individual deadlift weak points and know exactly how to fix them.
Structure training blocks that actually drive measurable progress.
Build programmes that directly translate to strength on the platform.
analyse deadlift performance objectively, using measurable data
UNDERSTAND EVERY LEVEL OF OPTIMISATION FOR YOUR DEADLIFT PERFORMANCE.
EXPLORE REMEDIAL & ASSISTANCE WORK AND EXAMPLE VIDEOS.
what we’ll cover
If you’ve pulled in competition before and want to understand the deadlift at a deeper level — how to coach it, programme it, and truly master it — the Deadlift Module by Winning Strength’s Tom Hibbert is for you. This online course is designed to help you achieve your best results in one of the most demanding lifts in strength sport. You’ll learn how to break down every aspect of the deadlift, from the biomechanics of movement to the programming strategies that build long-term progression.
Whether you’re a strongman athlete chasing bigger numbers, or a coach looking to refine your eye and elevate your athletes’ performance, this module gives you the framework to do both.
-
Understand how the body moves under load and what truly drives pulling strength. You’ll learn how individual leverages, joint positions, and muscular contributions affect performance, helping you identify weaknesses and make smarter technical adjustments.
-
Not all strength is created equal. This section explores the specific strength qualities that underpin elite deadlifting — from speed off the floor to lockout control — and shows you how to train them in balance for consistent progress.
-
Master the setup, bar path, and body mechanics that make a deadlift efficient, powerful, and repeatable. You’ll refine every stage of the lift so that each rep carries over to competition standard without wasted energy or breakdown in form.
-
Discover the key movements that expose your true strengths and weak points. You’ll learn how to use these exercises as performance indicators, allowing you to assess progress, fine-tune programming, and make targeted improvements.
-
Learn how to structure your training across blocks, phases, and competition peaks. This section gives you the blueprint for sustainable strength development — knowing when to push, when to recover, and how to line up your best performance when it counts.
-
Learn how to build the physical base that keeps your deadlift progressing for the long haul. This chapter breaks down the role of GPP and assistance work in supporting heavier training, how motor control shapes efficient pulling, and the assistance work that actually moves the needle.
“Tom has taken the complex aspects of biomechanics, anatomy, and periodisation and stripped them down into something you can actually use to put kilos on the bar.”
- andy bolton.
People often ask me what was going through my mind when I walked up to the bar to pull 457.5kg. They expect me to say it was pure rage or that I was just trying to rip the head off the bar.
But the truth is, when you are moving that kind of weight, rage really isn’t enough. You need precision. You need patience. And above all, you need a plan.
The deadlift is a very honest lift, you can’t cheat it. If your setup isn’t optimal, if your leverage is off by an inch, or if your programming hasn't prepared your nervous system for the war you’re about to enter, the bar stays on the floor. It’s that simple.
That is why I have so much respect for Tom Hibbert.
I’ve been around the strength game a long time, and I’ve seen coaches come and go. There are plenty of people who can shout cues, but there are very few who truly understand the mechanics of strength the way Tom does. He doesn’t just guess; he engineers the result - which we’ve seen with his clients doing so well in recent years.
What you are holding in your hands - or viewing on your screen - with this Deadlift Module is not just a collection of exercises. It is a blueprint. Tom has taken the complex aspects of biomechanics, anatomy, and periodisation and stripped them down into something you can actually use to put kilos on the bar.
Revolutionise your deadlift with the deadlift module. Be one of the first to sing up & save 20% before the end of November.
meet your instructor, tom hibbert
Tom Hibbert is a world-renowned strongman coach with over two decades of experience helping athletes reach elite levels across strongman and other strength sports. As the founder of Winning Strength, he’s coached multiple national and international champions, world record holders, and podium finishers - earning a reputation for delivering serious results through intelligent, high-performance programming.
Known for his no-nonsense approach and deep understanding of performance, Tom has spent years refining how the deadlift should be taught — both technically and systematically. His methods bridge the gap between science and application, shaped by thousands of hours coaching in the gym and on competition floors.
Through the Deadlift Module, Tom distils everything he’s learned about building elite-level deadlifts — from identifying weak points and refining movement to programming for peak performance.
Frequently Asked Questions
-
Designed for both athletes and coaches, this module gives you a clear, repeatable system for building stronger deadlifts. Whether you’re programming for yourself or your athletes, you’ll learn how to structure training cycles with purpose and confidence.
-
The Deadlift Module is completely online, made up of video lessons with supporting written material. It is available on-demand so you can watch it any time, anywhere.
-
Not at all. The module is designed for both athletes and coaches — anyone who wants to understand the deadlift in greater depth and apply proven systems to improve performance.
-
You’ll get lifetime access to all course materials, including any future updates. That means you can revisit the content whenever you're planning a new block, prepping for a comp, or coaching a new athlete.
-
Yes, bundle options are available. Please email us.
ENROLL NOW
/
START LEARNING
/
ENROLL NOW / START LEARNING /
get started today
Why piece together advice from Instagram when you can have the full blueprint? When you join the Deadlift Module, you aren't just buying a course; you are securing a library of elite strength knowledge. Save £50 when you pay in full.
