ONLINE COACHING FOR ATHLETES

Advanced online coaching for performance-driven global athletes. Work directly with Tom Hibbert – World Record Breaker, Strongman and Educator - and his team.

BUILT BY ATHLETES, BACKED BY RESULTS

Founded by world-renowned coach and athlete Tom Hibbert, Winning Strength has become the home of performance-driven coaching for athletes across all sports. With over 20 years of experience, multiple world records, and a reputation for producing elite-level results, Tom created Winning Strength to deliver intelligent, high-impact coaching to those who demand more from their training.

Our online coaching is fully bespoke - designed around you, your sport, and your goals. Every programme is grounded in proven strength and conditioning principles, with expert support delivered directly through our bespoke coaching app.

Winning Strength athletes have gone on to break records, win titles, and achieve standout performances across the globe.

Ready to get started? Book a free consultation call via the link below or get in touch to join our next coaching intake.

what’s included:

Our online coaching is completely bespoke for your sport. Our diverse team of experts ensures you are in the right hands for your training, goals and/or competition. Discover how we work.

Flexible coaching options — choose a focused 12-week prep or commit to long-term development with monthly coaching

Tailored programming for every phase — from peak performance cycles to off-season rebuilds

Regular weekly or monthly check-ins for detailed feedback, progress tracking, and plan updates (goal dependent)

In-depth technical analysis during check-ins to refine lifts and improve movement quality

Structural balance assessments to uncover weaknesses and reduce injury risk

Fully adaptable plans — responsive to injuries, competition changes, and shifting goals

Direct access to your coach via WhatsApp for ongoing support and accountability

Access to exclusive WhatsApp community groups to connect with fellow athletes and coaches

Full access to our exclusive video library, covering key exercises, technique breakdowns, mobility work, and more

Invitations to train at Winning Strength HQ — take your online coaching offline and experience the environment in person

Access to a trusted network of rehab, performance, and health professionals curated by Tom Hibbert

Health and longevity protocols to support recovery, resilience, and long-term performance

Chosen by elite athletes worldwide

From world champions and record-holders to rising stars across strength and performance sports, athletes around the globe trust Winning Strength to take their training further. Our proven methods, coach-led programming, and attention to detail have helped individuals at every level break through plateaus, dominate on the platform, and perform when it counts.

  • Kane Francis

  • Mitch Flowers

  • Dan Benson

  • Ben Donin

  • Matjaz Belsak

  • Rob Ward

why winning strength?

Our online coaching is completely bespoke for your sport. Our diverse team of experts ensures you are in the right hands for your training, goals and/or competition. Discover how we work.

Proven results – Track record of producing world-class results across multiple sports

Performance-driven philosophy – Coaching grounded in performance, precision, and real-world experience

Global reputation – Trusted by elite athletes globally for over 15 years

Strength sport expertise – A leader in applying strength & conditioning to strength sports with real success

Commitment to excellence – Committed to education, development, and pushing the standard of coaching

  • Tom Hibbert

    Founder & Coach

  • Owen Gayle

    Online Coach

  • Wil Smith

    Online Coach

  • Dan Benson

    Online Coach

Frequently Asked Questions

  • Our online coaching is for athletes of all levels across all sports - whether you’re preparing for competition, chasing a PB, or training for long-term performance. If you want structure, progression, and expert guidance, it’s for you.

  • Not at all. While we work with many competitive athletes, our coaching also supports those training for personal goals, general strength, or athletic development.

  • All programming and communication are delivered through our bespoke coaching app, Winning Strength Blueprint. You’ll receive your plan, track progress, submit videos, and check in with your coach - all in one place.

  • Yes. Your coach will review your training footage and provide detailed technical feedback as part of your regular check-ins.

  • Yes, get in touch to work with a member of our team.

  • We’ll help you find the best fit based on your sport, experience level, and goals. Simply get in touch or book a discovery call, and we’ll take care of the rest.

  • Online coaching starts from £150 per month. Pricing varies depending on the level of support and service you’re looking for.

  • We offer both short-term and long-term coaching options. Whether you're after a 12-week comp prep or a longer-term development plan, we’ve got you covered. Our minimum sign up is 3 months.

Let’s work together.

Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!