about
Winning Strength is a performance-driven coaching company supporting athletes and coaches across all sports and levels. From bespoke online coaching and in-person training at our premium Southampton HQ to youth development, rehabilitation support, and industry-leading coach education - we offer a complete system designed to maximise progress.
our mission
At Winning Strength, our mission is simple:
To deliver world-class coaching that empowers athletes across all sports to reach their highest potential.
We don’t believe in generic programmes or surface-level progress. Every element of what we do - whether online or in person—is built around precision, intent, and performance. From developing strength and speed to refining technical execution and supporting long-term athletic development, we’re here to raise the standard.
Founded on decades of coaching experience, real-world results, and a relentless drive to improve, Winning Strength exists to serve athletes who expect more from their training. Whether you're chasing world records, preparing for your first competition, or pushing for personal bests, we meet you at your level - and challenge you to go further.
Built on performance. Backed by results. Driven by athletes.
the ‘winning’ in our brand
You might have noticed that ‘Winning’ is a term we use frequently in our product and service titles. It may seem as though we’re highly competitive (which we’re not denying!) but ‘Winning’ is representative of our six core values.
These core values are what drive our decision making and are what help us stand out from others in the industry.
WORK ETHIC
We expect our coaches and athletes to have a work ethic that means they go above and beyond to achieve their goals.
INTEGRITY
In our Winning Strength Gym, our coaches are there to hold you accountable. On the Winning Strength Blueprint app, we've made accountability a huge focus. For Winning Strength clients, we expect honesty and drive.
NEED TO ACT
All coaches and clients that work with the Winning Strength group know that action is key for results in any area or for any objective. Whether growing your business with the Winning Strength Blueprint, or aiming for that world-record breaking PB, action is a must.
NO LIMITS
We believe there are no limits to progression and will instil this belief in you. We aim to provide services and products that will support you in taking that next step.
IMPROVEMENT
Progress not perfection is the mantra coaches use; take small steps often. Winning Strength is always looking to help coaches and athletes take steps to improve in their own performance or their coaching abilities and knowledge.
NO PROBLEMS
Only solutions! Every problem is simply an opportunity to find a solution. We like to share this mindset with our gym coaches and Blueprint coaches, and feel this really embodies a successful coaching mindset.
GRATITUDE
A client's success is a coach's success, and a coach's success is our success at Winning Strength.
THE HISTORY OF WINNING STRENGTH
Led by founder Tom Hibbert, Winning Strength is known for delivering consistent results since its inception in 2009.
“I started Winning Strength because I found the commercial gym a highly inadequate place to produce the best for my clients. I have always been passionate about achieving results.”
Winning Strength began in 2009 as a private personal training facility under the name Winning Health Solutions. Over the years, we’ve grown into a performance-focused brand with a broader vision and greater opportunities for those serious about strength. In 2020, our rebrand to Winning Strength marked a new chapter — one that reflects our commitment to pushing boundaries within the strength and performance space.
Our ethos is built on strength and empowerment. Strength is the foundation of all physical qualities and impacts every aspect of health and fitness. Empowerment, because true progress starts with you — we can’t do it for you!
