Results-Driven Strength Coaching & education
The Winning Strength Group UK is the ultimate strength and sport training destination for strength athletes, strength coaches and personal trainers. Our memberships, courses, products, coaching and events facilitate you to excel with your training and coaching goals.
Strength starts with the right approach.
We support strength athletes and teams with practical coaching and proven methods designed to improve training outcomes, support recovery, and build long-term progress - both in and out of the gym.
18+
More than 18 years experience in strength and athletic performance coaching.
36+
For nearly 20 years, Winning Strength coaches have been helping athletes around the world break new World Records.
100s
300+ students worldwide are actively levelling up their knowledge as strength coaches and athletes. From emerging lifters to experienced coaches, our global community is growing, each member committed to building better programming, deeper technical understanding, and long-term athletic development through evidence-based education.









LEARN //
TRAIN //
EXCEL //
Whether you're an athlete or a coach, GET THE tools, programming, and support to become top of your game.
-
Online Coaching
Gain exclusive access to advanced, personalised programming and 1:1 guidance from your dedicated Winning Strength coach - delivered seamlessly through our bespoke coaching app. Built for athletes who demand precision, progress, and results.
-
Online Courses
Expand your knowledge anytime, anywhere with Winning Strength’s online courses. Designed for strength coaches who want to stay at the top of their game, our content dives deep into programming, athlete development, and performance theory - accessible on your schedule. -
State of the Art Gym
Train in person at our state-of-the-art facility with world-class equipment and expert coaching tailored to your goals. At Winning Strength Southampton, you'll refine your technique, maximise performance, and unlock your full potential.
-
Workshops & Events
Join us in person for high-impact workshops and exclusive coaching events. Led by the Winning Strength team, these sessions offer practical learning, real-world application, and the chance to connect with a like-minded coaching community.
-
Injury & Rehabilitation
Whether you're managing an injury or prioritising recovery between sessions, our expert-led services are here to keep you moving well and performing at your best. Book in for targeted support tailored to your body and your goals.
-
Strength School
Our youth coaching programmes help young athletes build confidence, coordination, and physical strength in a structured, supportive environment. Through age-appropriate strength, speed, and movement training, we equip the next generation with the skills they need to thrive - both in sport and beyond.
LATEST ARTICLES
Discover new articles from Tom Hibbert and the Winning Strength team, all in our new and exclusive resource hub.
36 world records & titles
Our coaching methods have produced world-class results across strength sports and beyond—with 31 world records and titles achieved by Winning Strength athletes. These achievements reflect the precision, experience, and performance-focused approach that underpins everything we do — giving athletes of all disciplines the tools to excel.
FAQs
-
We work with athletes and coaches across all levels and disciplines - from beginners looking to train with purpose, to elite competitors aiming for world-class performance.
-
Not at all. Many of our clients train for personal goals, improved strength, or long-term athletic development, with or without competition in mind.
-
Our HQ is located in Southampton, UK—but we work with athletes and coaches worldwide through our online coaching and education platforms.
-
Online coaching is delivered remotely via our bespoke app and includes tailored programming and ongoing coach support. Face-to-face coaching takes place in our Southampton facility, where you can train on-site with our coaching team.
-
Absolutely. Our online courses, articles, and in-person workshops are open to all coaches looking to deepen their knowledge and develop their practice.
-
The best way to begin is by reaching out via our contact page. Let us know a bit about your goals, and we’ll guide you to the service that fits best.