How We Built an Axle Press World Record at the Arnold Classic

We now sit at 39 world records and titles and every single build-up is different. I don't get bored with world record preps. In fact, alongside world title challenges, they're my ikigai or raison d'etre. I live for them. I get a huge amount of gratification from achieving them with my athletes.

There are principles I follow to make the situation easier. One of them is to remain calm. After so many world record attempts, it's second nature to me. Fight or flight as a coach is not useful — it paralyses you from thinking straight and making the right decisions.